Andrew Bird / Matching vs. Coordinating

Andrew Bird’s music video for his song Lull is fully animated. But it isn’t animated in a cartoon-like style. It looks like moving bits of paper. Everything is hand-drawn in actuality, but the pieces were moved around digitally – not by stop-motion.



I love this disconnection of styles. Usually, something that exists outside of a computer – something tangible, like a piece of paper – will be animated in a primarily non-digital manner (stop-motion, clay-mation, etc.). And conversely, digital pieces will be animated digitally. But in this video, physical pieces are digitally animated – this is atypical.

This is something like the idea of mix-and-match. Where originally, one thing matches with another thing, a new thing can be matched with the first in a way that coordinates. The difference between matching and coordinating is an important concept to understand in digital media. Mixing and matching allows for so many more options of styles, and for so many more outcomes.

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